Essentials of Strategic Management (2nd Edition)

Up-to-Date and affordable, this highly effective primer conveys the theory of strategic management and includes examples from a wide range of business and management levels, while providing a Company Spotlight on Maytag Corporation as a running case study in every chapter. Covers basic concepts of strategic management, corporate governance and social responsibility, environmental scanning and industry analysis, strategy formulations, evaluation and control, and suggestions for case analysis. For a corporate and executive training programs and those interested expanding their knowledge of strategic management trends.