Useful as the first course in the undergraduate level and in MBA level courses, this text utilizes a three-pronged framework to a discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. It develops the skills a marketing manager needs, to be successful in these tasks.
| ISBN-13: | 9780071244541 |
| ISBN-10: | 0071244549 |
| Publisher: | McGraw-Hill Education |
| Publication date: | 2006 |
| Edition description: | 5 |
| Pages: | 647 |
| Product dimensions: | Height: 8.999982 Inches, Length: 7.999984 Inches, Weight: 2.70507195474 Pounds, Width: 0.940943 Inches |
| Author: | Johny K. Johansson |
| Language: | en |
| Binding: | Paperback |
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