Global Strategy A Market Creation Approach

"Global Strategy by Li and Shaheer uses an entrepreneurial approach to help you master the the key concepts of global strategy through innovation and opportunity-seeking actions. The outburst of new technologies, artificial intelligence (AI), and digitalization are reshaping the global business landscape. Rather than solely focusing on advantage-seeking actions of developing global strategy, this book emphasizes opportunity-seeking actions that will aid you in creating new businesses customized to the unique needs of the global marketplace. The authors utilize a business model framework to organize key concepts of global strategy, covering important topics like market creating innovations, developing international value propositions, and cultivating strategic alliances and networks. With case studies and skill-building activities embedded in each chapter, this book aims to produce the next generation of proactive global leaders who will redefine global strategy and the role of global managers in the new economy"--