This EMEA adaptation of Thomas Nechyba's popular text presents a European, Middle East and African perspective, whilst also being fully updated. This exciting new edition follows Professor Nechyba's five primary goals for any microeconomics course by presenting the subject as a way of looking at the world, showing students how and why the world works, how to think more clearly and develop conceptual thinking skills, and by providing a flexible learning style and a roadmap for further study. Each chapter follows the A and B structure developed by Professor Nechyba, allowing students to explore an intuitive approach in Part A and then focus on how the intuitive approach can be represented mathematically in Part B. This edition is also available as a MindTap with additional assessments, a Graph Builder and video graph presentations. It is also available with Aplia, a comprehensive online learning assessment tool with autograded randomised questions to test students' understanding.
| ISBN-13: | 9781473759008 |
| ISBN-10: | 1473759005 |
| Publisher: | Cengage Learning |
| Publication date: | 2018 |
| Pages: | 896 |
| Product dimensions: | Height: 10.2362 Inches, Length: 7.71652 Inches, Weight: 3.6817197754 Pounds, Width: 1.1811 Inches |
| Author: | Thomas J. Nechyba |
| Language: | en |
| Binding: | Paperback |
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