International Business The Challenge of Global Competition

This text provides comprehensive coverage of a wide range of topics showing students the steps a business must take to go global. It describes international business concepts in a straightforward style. The CD-ROM includes 15 to 50 questions per chapter so that students can review their understanding of the chapter material. In this edition there is a new discussion of the Euro and its impacy on international business, as well as expanded discussions of the role of the US dollar in international transactions.