Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.
| ISBN-13: | 9780324282894 |
| ISBN-10: | 0324282893 |
| Publisher: | Cengage Learning, Inc |
| Publication date: | 2003-06-21 |
| Edition description: | 7 |
| Pages: | 704 |
| Product dimensions: | Weight: 3.22 Pounds |
| Author: | Michael R. Czinkota; Iikka A. Ronkainen |
| Language: | en |
| Binding: | Paperback |
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