"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts"--
| ISBN-13: | 9781260576009 |
| ISBN-10: | 1260576000 |
| Publisher: | McGraw-Hill Education |
| Publication date: | 2020-02-28 |
| Edition description: | 7 |
| Pages: | 498 |
| Product dimensions: | Height: 10.78738 Inches, Length: 11.45667 Inches, Weight: 1.88936158534 Pounds, Width: 0.66929 Inches |
| Author: | Dhruv Grewal, Michael Levy |
| Language: | en |
| Binding: | Paperback |
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