PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. MARKETING is a thorough overview of essential marketing principles in a visually engaging presentation. This popular resource helps you develop the knowledge and decision-making skills to succeed. MARKETING offers in-depth coverage of fundamental marketing concepts and strategies, plus practical applications and real-world examples, including material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition.
| ISBN-13: | 9780357033753 |
| ISBN-10: | 0357033752 |
| Publisher: | Cengage Learning |
| Publication date: | 2018 |
| Edition description: | 19 |
| Pages: | 686 |
| Product dimensions: | Height: 10 Inches, Length: 8.5 Inches, Weight: 1.01 Pounds, Width: 1 Inches |
| Author: | William M. Pride, O. C. Ferrell |
| Language: | en |
| Binding: | Paperback |
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