• Marketing Management A Strategic Decision-making Approach

Marketing Management A Strategic Decision-making Approach

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SKU SHUB51838
$95.43
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Est. Date: Feb 14, 2026
Overview

This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.

Product Details

ISBN-13: 9780071101097
ISBN-10: 0071101098
Publisher: McGraw-Hill
Publication date: 2008
Edition description: 6
Pages: 533
Product dimensions: Height: 8.999982 Inches, Length: 7.999984 Inches, Weight: 2.08116375328 Pounds, Width: 0.799211 Inches
Author: John Walker Mullins, Orville C. Walker, Harper W. Boyd
Language: en
Binding: Paperback

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