The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.
| ISBN-13: | 9780072472950 |
| ISBN-10: | 0072472952 |
| Publisher: | McGraw-Hill/Irwin |
| Publication date: | 2001-04-15 |
| Edition description: | 4 |
| Pages: | 576 |
| Product dimensions: | Height: 9.9 Inches, Length: 8 Inches, Weight: 2.4140617689 Pounds, Width: 0.9 Inches |
| Author: | Jr., Harper W Boyd, Orville C Walker, John Mullins, Jean-Claude Larreche |
| Language: | en |
| Binding: | Misc. Supplies |
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