For courses in Consumer Behavior. Kardes approaches the subject of consumer behavior by using experimental psychology as the foundation, and presents his material in three overlapping sections. The text not only discusses the principles and scientific research of consumer behavior but demonstrates how companies and organizations use them every day.
| ISBN-13: | 9780321001993 |
| ISBN-10: | 0321001990 |
| Publisher: | Addison-Wesley |
| Publication date: | 1999 |
| Edition description: | 1 |
| Pages: | 505 |
| Product dimensions: | Height: 9.4488 Inches, Length: 7.71652 Inches, Weight: 2.0502990366 Pounds, Width: 0.98425 Inches |
| Author: | Frank R. Kardes |
| Language: | en |
| Binding: | Hardcover |
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