Presents a selection of seminal contributions by European scholars on the subject of consumer behaviour and reflects the richness and variety of consumer research currently going on around the European continent.
| ISBN-13: | 9780135523827 |
| ISBN-10: | 0135523826 |
| Publisher: | Prentice Hall |
| Publication date: | 1998 |
| Edition description: | First Edition |
| Pages: | 432 |
| Product dimensions: | Height: 9.25 Inches, Length: 7 Inches, Weight: 1.7 Pounds, Width: 1 Inches |
| Author: | Mary Lambkin, Benoit Heilbrunn, Fred Van Raaij, Gordon Foxall |
| Language: | en |
| Binding: | Paperback |
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