The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behavior. Reviewers praised Consumers 1e as the most current text in the field in the areas of technology, research, and illustrative examples.
| ISBN-13: | 9780256133608 |
| ISBN-10: | 0256133603 |
| Publisher: | McGraw-Hill/Irwin |
| Publication date: | 2001-05-31 |
| Edition description: | 1 |
| Pages: | 768 |
| Product dimensions: | Height: 10 Inches, Length: 1.25 Inches, Weight: 3.4612575134 Pounds, Width: 8.25 Inches |
| Author: | Eric Arnould, Linda Price, George M Zinkhan |
| Language: | en |
| Binding: | Hardcover |
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