CONSUMER BEHAVIOR is a 4-color undergraduate (and graduate) consumer behavior text. The major purpose of the this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.
| ISBN-13: | 9780256218954 |
| ISBN-10: | 0256218951 |
| Publisher: | Irwin/McGraw-Hill |
| Publication date: | 1998 |
| Edition description: | 7th Bk&Dk |
| Pages: | 924 |
| Product dimensions: | Height: 10.5 Inches, Length: 1.25 Inches, Weight: 3.5714886444 Pounds, Width: 8.5 Inches |
| Author: | David F. Hawkins |
| Language: | en |
| Binding: | Hardcover |
Discover more books in the same category
Be the first to review this book!
