The third edition of Marketing Research Principles offers a strong emphasis on how to use marketing research to make better management decisions (w/application of marketing research to marketing and business situations). The authors focus on understanding and interpreting marketing research studies, and throughout the book they integrate data analysis, interpretation, application, data presentation, and decision-making.
| ISBN-13: | 9781891002540 |
| ISBN-10: | 1891002546 |
| Publisher: | SAGE Publications, Incorporated |
| Publication date: | 2020-03-24 |
| Pages: | 530 |
| Author: | Kenneth E. Clow, Karen E. James |
| Language: | en |
| Binding: | Paperback |
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