Multinational enterprises do not regard all locations as being equivalent. Smaller economies and less-developed countries are not as attractive because of a limited market size or lack of proximity to other locations. This book focuses on how multinational activity to and from peripheral economies differs from their activity in core economies.
| ISBN-13: | 9781403991669 |
| ISBN-10: | 1403991669 |
| Publisher: | Palgrave Macmillan UK |
| Publication date: | 2007-10-26 |
| Pages: | 274 |
| Product dimensions: | Height: 8.50392 Inches, Length: 5.5118 Inches, Weight: 1.0802650838 Pounds, Width: 0.6874002 Inches |
| Author: | G. Benito, R. Narula |
| Language: | en |
| Binding: | Hardcover |
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