This text contains both text and cases. The cases offer variety in length and rigour, with several of them taken from Harvard and Darden. The student CD-ROM packaged with the book is an interactive learning tool and brings the material to life.
| ISBN-13: | 9780071179447 |
| ISBN-10: | 0071179445 |
| Publisher: | McGraw-Hill School Education Group |
| Publication date: | 2000 |
| Product dimensions: | Weight: 1.763698096 Pounds |
| Author: | R. G. Schroeder |
| Language: | en |
| Binding: | Hardcover |
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