Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality.
| ISBN-13: | 9781032565804 |
| ISBN-10: | 1032565802 |
| Publisher: | Routledge, Taylor & Francis Group |
| Publication date: | 2024 |
| Edition description: | 2 |
| Pages: | 642 |
| Product dimensions: | height: 229 mm, length: 152 mm, width: 35 mm, weight: 453 g |
| Author: | Edward T. Vieira (Jr.), Yulong Li |
| Language: | en |
| Binding: | Paperback |
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