Offering an effective, highly accessible combination of theory and practice, this thoroughly updated and truly comprehensive text covers the full range of public relations writing and media techniques. It clearly explains major theories and concepts as well as provides basic guidelines, checklists, and "how-to" advice. Abundant, up-to-date examples from actual media practice illustrate the content's real-world application.
| ISBN-13: | 9780673980830 |
| ISBN-10: | 0673980839 |
| Publisher: | Longman |
| Publication date: | 1997 |
| Edition description: | Subsequent |
| Pages: | 494 |
| Product dimensions: | Height: 9.25 Inches, Length: 7.5 Inches, Weight: 1.62921611618 Pounds, Width: 1 Inches |
| Author: | Dennis L. Wilcox, Lawrence W. Nolte |
| Language: | en |
| Binding: | Paperback |
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