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  • Sports and Entertainment Marketing

Sports and Entertainment Marketing

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SKU SHUB104403
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Est. Date: Dec 28, 2025

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

  • Author(s): Ken Kaser, Dotty Boen Oelkers
  • Publisher: Thomson South-Western
  • Language: en
  • Pages: 424
  • Binding: Hardcover
  • Edition: 3rd
  • Published: 2008
  • Dimensions: Height: 11 Inches, Length: 8.75 Inches, Weight: 2.50004205108 Pounds, Width: 0.75 Inches
  • Estimated Delivery: Dec 28, 2025
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