This time-saving resource provides over 350 sample letter models, excerpts, teasers, and opening lines - all field-tested for any kind of fund-raising operation. Letters include new donor acquisition requests (with and without premiums), special appeals, lapsed-donor letters, corporate and foundation requests, letters recruiting volunteers and more. The book provides techniques for writing strong copy, getting your letter opened, designing cost-effective mailings, and testing and learning from your results.
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