This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.
| ISBN-13: | 9780230277700 |
| ISBN-10: | 0230277705 |
| Publisher: | Palgrave Macmillan UK |
| Publication date: | 2010-09-17 |
| Edition description: | 2010 |
| Pages: | 231 |
| Product dimensions: | Height: 9 Inches, Length: 6 Inches, Weight: 0.9700339528 Pounds, Width: 1 Inches |
| Author: | P. Badillo, J. Lesourd |
| Language: | en |
| Binding: | Hardcover |
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