As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking.This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world's most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing.This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.
| ISBN-13: | 9781032476056 |
| ISBN-10: | 1032476052 |
| Publisher: | Taylor & Francis Group |
| Publication date: | 2023-01-09 |
| Edition description: | 1 |
| Pages: | 422 |
| Product dimensions: | Height: 9.68502 Inches, Length: 6.85038 Inches, Weight: 1.8077905484 Pounds, Width: 1 Inches |
| Author: | Anne-Sophie Fernandez, Paul Chiambaretto, Frédéric Le Roy, Wojciech Czakon |
| Language: | en |
| Binding: | Paperback |
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