Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom.
| ISBN-13: | 9781133307617 |
| ISBN-10: | 1133307612 |
| Publisher: | Wadsworth Cengage Learning |
| Publication date: | 2013 |
| Edition description: | 11th edition |
| Pages: | 369 |
| Product dimensions: | Height: 10.03935 Inches, Length: 8.11022 Inches, Weight: 1.4770971554 pounds, Width: 0.55118 Inches |
| Author: | Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg |
| Language: | en |
| Binding: | Paperback |
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