Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.Each entry comprises of:-Definition-Summary-Broader discussion-Examples and illustrations-Key literature and further readingIntroductory chapters serve to situate and introduce the topics.
| ISBN-13: | 9781847874993 |
| ISBN-10: | 1847874991 |
| Publisher: | SAGE Publications Ltd |
| Publication date: | 2009-03-05 |
| Edition description: | 1 |
| Pages: | 232 |
| Product dimensions: | Height: 8.27 Inches, Length: 5.83 Inches, Weight: 0.661386786 Pounds, Width: 0.53 Inches |
| Author: | Jim Blythe |
| Language: | en |
| Binding: | Paperback |
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