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  • Essentials of Marketing (Irwin Series in Marketing)

Essentials of Marketing (Irwin Series in Marketing)

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SKU SHUB67172
$56.95 $50.37
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Est. Date: Feb 12, 2026
Overview

This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Product Details

ISBN-13: 9780256093230
ISBN-10: 0256093237
Publisher: Richard D Irwin
Publication date: 1991
Edition description: 5th
Pages: 512
Product dimensions: Weight: 1.10231131 Pounds
Author: E. Jerome McCarthy
Language: en
Binding: Paperback

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