logo
  • Essentials of Marketing (Irwin Series in Marketing)

Essentials of Marketing (Irwin Series in Marketing)

0.0 (0 reviews)
In stock (1 available)
SKU SHUB67172
$56.95 $48.93
Free Shipping within the US
Est. Date: Jan 20, 2026

This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

  • Author(s): E. Jerome McCarthy
  • Publisher: Richard D Irwin
  • Language: en
  • Pages: 512
  • Binding: Paperback
  • Edition: 5th
  • Published: 1991
  • Dimensions: Weight: 1.10231131 Pounds
  • Estimated Delivery: Jan 20, 2026
Customer Reviews
0.0 (0 reviews)
Login to Write Review
No Reviews Yet

Be the first to review this book!

Books Related to MARKETING

Discover more books in the same category

Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability: Achieving Superior Differentiation, Speed to Market, and Increased Profitability

Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability: Achieving Superior Differentiation, Speed to Market, and Increased Profitability

  • $42.34
  • Est. Date: Jan 20, 2026
The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing (Marketing/Sales/Advertising & Promotion)

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing (Marketing/Sales/Advertising & Promotion)

  • $35.22
  • Est. Date: Jan 20, 2026
blog-marketing

blog-marketing

  • $41.32
  • Est. Date: Jan 20, 2026
Marketing Communications: Contexts, Contents and Strategies (2nd Edition)

Marketing Communications: Contexts, Contents and Strategies (2nd Edition)

  • $43.33
  • Est. Date: Jan 20, 2026
The Tainted War: Culture and Identity in Vietnam War Narratives (Contributions in Military Studies)

The Tainted War: Culture and Identity in Vietnam War Narratives (Contributions in Military Studies)

  • $97.33
  • $73.53
  • Est. Date: Jan 20, 2026
International Marketing Strategy (2nd Edition)

International Marketing Strategy (2nd Edition)

  • $97
  • $73.36
  • Est. Date: Jan 20, 2026
Principles of Marketing

Principles of Marketing

  • $83
  • $66.24
  • Est. Date: Jan 20, 2026
Learning Guide Principal Marketing

Learning Guide Principal Marketing

  • $41.58
  • Est. Date: Jan 20, 2026
Scaling Social Impact: New Thinking (Social Entrepreneurship Series)

Scaling Social Impact: New Thinking (Social Entrepreneurship Series)

  • $95
  • $84.19
  • Est. Date: Jan 20, 2026
International Marketing

International Marketing

  • $94.69
  • $78.75
  • Est. Date: Jan 20, 2026
View All Books in MARKETING