Unlock the secrets to planning and implementing a comprehensive customer satisfaction program with this easy-to-apply introduction to the principles of customer satisfaction research. Step-by-step guidelines and dozens of examples from Burger King, Baxter Healthcare Corporation, and more.
| ISBN-13: | 9780844234540 |
| ISBN-10: | 0844234540 |
| Publisher: | Ntc Pub Group |
| Publication date: | 1993 |
| Edition description: | 2nd Edition |
| Pages: | 231 |
| Product dimensions: | Height: 9.25 Inches, Length: 6.25 Inches, Weight: 1.25 Pounds, Width: 1 Inches |
| Author: | Alan Dutka |
| Language: | en |
| Binding: | Hardcover |
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