Contents are based on the highly acclaimed Harvard Business School executive seminar on multinational marketing. Paper. DLC: Export marketing Management.
| ISBN-13: | 9780201539721 |
| ISBN-10: | 0201539721 |
| Publisher: | Addison-Wesley |
| Publication date: | 1995 |
| Pages: | 672 |
| Product dimensions: | Height: 9.5 Inches, Length: 6.5 Inches, Weight: 1.85 Pounds, Width: 1.25 Inches |
| Author: | Buzzell, Robert D., Quelch, John A., Bartlett, Christopher A. |
| Language: | en |
| Binding: | Paperback |
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