Marketing Research : 3 /E

A book/CD-ROM package for an undergraduate course, providing SPSS software to students, integrating explanations of software throughout the book, and providing a SPSS Student Assistant software tutorial. This third edition covers information age technology, contains new examples and cases, emphasizes a management perspective, and gives insights from marketing research practitioners. Also new to this edition are more international applications, and material on ethical issues. Includes chapter summaries, key terms, review questions, and cases. The CD-ROM contains a student copy of SPSS software.