Relevant and recent examples and citations.* In-depth coverage of e-commerce and database marketing.* Cases and problems cover a wide range of products and organizations.* Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.
| ISBN-13: | 9780471230571 |
| ISBN-10: | 047123057X |
| Publisher: | Wiley |
| Publication date: | 2003-11-19 |
| Edition description: | 8 |
| Pages: | 800 |
| Product dimensions: | Height: 10.216515 Inches, Length: 8.169275 Inches, Weight: 3.5935348706 Pounds, Width: 1.389761 Inches |
| Author: | David A. Aaker, V. Kumar, George S. Day |
| Language: | en |
| Binding: | Hardcover |
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