Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.
| ISBN-13: | 9780471486640 |
| ISBN-10: | 0471486647 |
| Publisher: | Wiley |
| Publication date: | 2002-04-26 |
| Edition description: | 1 |
| Pages: | 240 |
| Product dimensions: | Height: 9.68502 Inches, Length: 6.73227 Inches, Weight: 0.9369646135 Pounds, Width: 0.543306 Inches |
| Author: | Bernard Cova, Pervez Ghauri, Robert Salle |
| Language: | en |
| Binding: | Paperback |
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