A Framework for Marketing Management

For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotlers successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and is designed to allow for the seamless integration of CD-ROM simulations, cases, or internet activities. *Concise: only the basics. * Allows instructors to bring their own unique perspectives and combine them with real world simulations and new media technologies. *Coverage of online marketing. *Consumer and business buying behaviors discussed. *A full package of innovative supplements enhance the educational experience. Companion website: www.prenhall.com/kotler