Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value.
| ISBN-13: | 9780131064850 |
| ISBN-10: | 0131064851 |
| Publisher: | Prentice Hall |
| Publication date: | 1997 |
| Edition description: | 1 |
| Pages: | 424 |
| Product dimensions: | Height: 9.0551 Inches, Length: 6.96849 Inches, Weight: 1.4109584768 Pounds, Width: 0.74803 Inches |
| Author: | Roger J. Best |
| Language: | en |
| Binding: | Paperback |
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