This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.
| ISBN-13: | 9780135584538 |
| ISBN-10: | 0135584531 |
| Publisher: | Prentice-Hall |
| Publication date: | 1988 |
| Edition description: | Facsimile, Subsequent |
| Pages: | 406 |
| Product dimensions: | Height: 9.25 inches, Length: 7 Inches, Weight: 1.3007273458 Pounds, Width: 0.75 inches |
| Author: | Philip Kotler, Keith Kohn Cox |
| Language: | en |
| Binding: | Paperback |
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